Kalanda Kambeya's picture

Are you looking for killer marketing ideas for real estate agents in 2016? Look no further because we’ve compiled some of the best ideas for you to use in the coming year.

For the last two years, we put together lists of marketing ideas for real estate agents. Check them out because they’re still very applicable today.

Two years ago, our post 7 Marketing Ideas for Real Estate Agents in 2014 showed you how to set up the core elements of a strong, inbound marketing strategy. Last year’s post, 9 Pro Tips: Marketing Ideas for Real Estate Agents in 2015, focused on reducing the amount of time you spend on marketing while still maintaining a strong online presence. Like clockwork, these posts instantly became the most trafficked pages on our site.

This year’s collection of marketing ideas is centered on getting more repeat and referral business from your past clients without creating a lot of work for you.

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So without further delay, here are 10 fully-baked marketing ideas for real estate agents in 2016!

1. Centralize and Grow Your Email List

Email is such an important tool for your business for two reasons. First and foremost, unlike social media platforms, it is decentralized, meaning there isn’t one company that owns it. When a crowded network like Facebook needs to reduce the organic reach of your posts to ensure a positive user experience, businesses are the first to feel the reduction. With email, you have a direct line of communication to people you already know.

Secondly, with a robust contact list, you can take the information anywhere and plug it in. Looking to find all your connections on Twitter or LinkedIn? Upload your contact list. Want to run an ad to your clients? Create a target audience on Facebook.

There are plenty of stats to support this notion, but here are a few of our favorite proof points:

  • Marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion and retention.
  • 70 percent of people say they always open emails from the companies they love.
  • Email marketing yields an average 4,300 percent return on investment for businesses in the United States.

Why does this all matter? Because every real estate agent we talk to tells us that the majority of their business comes from referrals. In fact, the National Association of Realtors backs this up, reporting that 75 percent of a real estate agent’s business is derived from word-of-mouth and referrals. Thus, keeping in touch with past clients will help keep you top of mind (referrals/repeat business) and having an easy way to contact them is key (we’re looking at you, email).

Takeaway for agents: Start a process now where you keep all your new contacts in a single location. Whether this is your email account, phone, CRM system or a basic spreadsheet, pick a path and stick to it. Then take the time to get your past clients into this system too. (Side note: This is something we do for all of our OutboundEngine customers.) Clean, centralized data on your clients and prospects is one key to marketing longevity across any medium. [Tweet This]

2. Website Lead Capture Forms

Lead generation for real estate agents is a key component to success. With countless search results, links and notifications fighting for your client’s attention, you’ve got to make sure your website is doing its job. One of those jobs is turning website visitors into potential leads by capturing their name, phone number and email address on a form. With this information, you will be able to follow up with said visitor and get a better understanding of what brought them to your site. And why wouldn’t you? If a person is taking the time to visit your page, it’s a safe bet that they’re interested in finding out how your real estate services could benefit them.

We like to think of it like this: Let’s say you run a bakery. A customer walks in to peruse your case and see what’s fresh today. You, being the friendly baker you are, greet that person, ask their name and what you can help them with. And just like that, you’ve started to build a relationship with your customer.

As a real estate agent, you should treat your website visitors the same way a business owner would treat a person who wanders into the shop. Think of your site as the online storefront for the services you offer. And while you can’t walk up to a website visitor and say hello, you can certainly make it simple for that potential client to share their information. That way you have the details you need to follow up appropriately and build that relationship.

This is where website lead capture forms come in. These forms allow you to turn website visitors into leads and use that information to follow up with someone who is already actively seeking you out. Here are a few examples of lead capture forms in action on some websites you might recognize:

The header on Curbed.com gives visitors a “sign up for our newsletter” box to enter an email.

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